Key Features and Specifications:
- Rugged Design: IP68 dust/water resistant (up to 1.5m for 30 minutes), shockproof.
- Display: 2.4-inch TFT display with a 240 x 320 pixel resolution (4⁚3 aspect ratio).
- Camera: 5-megapixel rear camera with LED flash, 1.3-megapixel front camera.
- Memory: 128MB internal storage, expandable via microSDHC card.
- RAM: 64MB RAM.
- Battery: 1700mAh battery.
- Connectivity: 3G, Dual SIM, Bluetooth 3.0, FM Radio.
- Other: MP3/MP4 player, flashlight.
Strengths:
The Ram 7’s primary strength lies in its robust build. Its IP68 rating and shockproof design make it suitable for demanding environments and outdoor activities. The long battery life is another advantage, offering extended usage between charges. The inclusion of a 5MP camera with flash is a notable upgrade compared to its predecessor, the Ram 6.
Weaknesses:
While durable and long-lasting, the Ram 7’s specifications are basic by today’s standards. The small display and low resolution are noticeable drawbacks. The limited internal storage and RAM restrict functionality, and the absence of Wi-Fi limits internet access. The user interface and software can also feel dated.
Target Audience
The Plum Ram 7 is best suited for individuals who need a reliable communication device in challenging conditions. Construction workers, outdoor enthusiasts, and those seeking a break from smartphones might find its simplicity and durability appealing. It’s also a viable option for emergency situations or as a secondary, no-frills phone.